Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Monday, August 5, 2013

So you want to be a CEO. Think again! Newly discovered manuscript by Scarlet O'Hara tells all... and you'll be shocked and aghast at what she reveals about life at the top of the business heap.

by Dr. Jeffrey Lant.

 Author's program note. Is there a person alive (or at least a movie goer) who doesn't  know about Scarlet O'Hara, the spit-fire whom author Margaret Mitchell (1900-1949)  originally wanted to call "Pansy" and was only persuaded to change with the greatest  difficulty. Pansy, indeed! Why not "Shrinking Violet", or some other botanical faux-pas?

 It may be true that "a rose by any other name would smell as sweet", but naming her  protagonist "Green O'Hara" (for all that "Pa" Gerald was as Irish as the day is long)  would have cost several million in profits, not to mention a few of the film's bumper crop  of 10 1940 Oscars. And so Katie Scarlet O'Hara she was christened and Katie Scarlet  O'Hara she has remained, perfectly named for the character Rhett Butler enjoyed  watching (and infuriating) so much, "What a woman!"; now in the headlines again,  improbably one might have supposed; in "Forbes", "The Wall Street Journal" and  "The Economist", to name but a few of the world's leading financial and business  publications, now tripping over themselves to see, and so report, the facts of  this intriguing matter.

 They, however, can but hint at what may be forthcoming. But you, dear readers, will  be gratified before the panjandrums of the media... all because of one indefatigable  researcher, on the case early and late, his encyclopedic knowledge of every  occurrence at 12 Oaks and Tara, even unto the contents of Miss Pittypat's sewing  box and why she just couldn't help herself when rapscallion Rhett turned up with  blockade-run presents far too useful and scarce to decline, whatever the social  consequences. How could a lady valiantly get through the long evenings without  her indispensable pins and needles? That Butler was a clever man all right.

 That researcher, Harvard-trained mind, is me... and as I find false modesty to  be in appalling bad taste, I ask you to acknowledge my achievement and  perfect your well-turned compliments which I have so well and thoroughly earned.  For this I thank you.

 The process of discovery.

 As any honest researcher will admit, and rightly so, it is painstaking work and  careful process that produces the serendipitous outcomes we call "discoveries";  these discoveries are not random, not accidental, not unexpected, but come to  be because dedicated and resourceful researchers set out and consistently  remain dedicated, resourceful... and organized to a fare-thee-well. Thus only hoi  polloi are surprised when these seminal finds occur; the researchers fully expect  them and are gratified rather than astonished when they occur. And so it was  with my own researches into this important matter.

 Rumors, conjectures, hypotheses advanced, considered, discarded, reconsidered.

 For many years rumors had been rife in Hollywood about a particular piece of  furniture found in Tara's home office, the place where, amongst so many scenes,  Miss Ellen tells her husband about the illegitimate child fathered upon white-trash  Emmy Slattery by Tara's randy, Yankee foreman, Jonas Wilkerson. The piece in  question was the desk, the desk which in one way or another was accessed and  used by Scarlet, Melanie and Ashley Wilkes, Gerald, Miss Ellen, etc. It was also  the desk from which Gerald, unhinged by his wife's death, eerily extracts a pair of  diamond ear bobs, almost his last remaining asset.

 Speculation about the desk's contents.

 Guessing just what the desk's contents may have been grew into a parlor game  at every star-studded soiree. One said it was the long and exhaustive list of  Leslie Howard's amours with complete phone numbers, addresses and the  dizzying list of their particular expertises and their ability to satisfy his exacting  requirements.

 Others suggested Clark Gable's false teeth, the contours of which helped  give him his instantly recognizable grin, so suggestive and impertinent. ( After  all, a set had been lost during the great burning of Atlanta scene.) Or the packet  of salacious photographs taken by a crew member of the complete cast. He was  fired. His photos abided.

 And, of course, the idea was mooted that the ear bobs belonged to the adamant  wife of David O. Selznick who hid them there, because he had mortgaged their  every asset, often multiple times to produce his masterpiece. But because the  desk itself had been misplaced, maybe even sold (those pesky debts again), no  one could say with authority... until now.

 Needle in the hay stack.

 Enter your worker of wonders, your prestidigitator of renown, your man of  protean energies, imaginations, inspirations and luck... and, yes, that would be  me! And I did what every good researcher must do... I went to the movies,  this time to watch, and in the middle of a beautiful afternoon at that, GWTW  ("Gone with the Wind") all over again... and all over again to be swept away by  a film that remains the chief of its ouevre, quite simply the single best film ever  made. And because I am and have been throughout my life the most loyal  and tenacious of fans, the film granted my wish. Not for the object itself... that  would be too easy; rather for the significant lead that would deliver the object  in question and burnish my already bright reputation as the discoverer of  dazzling discoveries.

 Thus after I swept away the mandatory tears that flow at  GWTW's  conclusion, the moment when Scarlet comes to know, for the first time, that  love is not about what you take... but what you give without stinting, without  thought of gain or recompense... at this poignant moment of reverie and  recognition... I took my hunch and went to the UCLA film school and, with  trepidation and fast beating heart, asked to see their extensive records on  the film, its production, script, actors, costumes, and so much more.

 There, in a file simply marked "Tara, properties therein, Gerald O'Hara desk  and contents" was the grail (if not holy, at least venerable) ...  a yellowed page  in what turned out to be Scarlet's anything but copperplate hand... to be  followed by over 200 such pages, dated and numbered, with her razor  sharp observations on the business of business, a subject she was more  than qualified to discuss... Here are just a few of her trenchant recommendations:

 1) Surround yourself with the team of people every business owner needs to  succeed... and reward them handsomely. It pains me today when I  think of how  much I relied on Mammy and how little I did for her. It was Rhett after  all who  gave her the bright red petticoats she loved.

 2) Don't fall in love with your partners or, far worse, your employees unless  you have an author of genius at hand to tell the story and reap the profits. A  love affair with Ashley Wilkes in real life would have been the very devil,  disruption to business being just the beginning of the problem.

 3) Know who your friends are and be good to them. Every business owner  needs a friend or two to let off steam with, share tragedies and triumphs. I  had the best of these in Melanie Wilkes but let my own selfishness get in  the way. I rue her passing every day and squirm when I think of how I treated  her. But she was a true lady... and never complained.

 4) Honor the employees who give their time, loyalty and heart's blood to help  you move up and up. I am proud that young as I was, I didn't have to think twice  about giving Pa's gold watch to Pork. He was the best, even to the extent that  he filched from others to help feed me and my family. No O'Hara ever forgets  that.

 5) Treat your employees with kindness and humanity. I am chagrined when I  think that I gave Johnny Gallagher, the supervisor of my lumber mill, "a free hand",  knowing what he would do with it; working the convicts I employed to their very  deaths. Ashley warned me... but I wouldn't listen.

 6) Take time for charity and good works. No person can lead a balanced, worthy  life without empathy; not just in words either. You might think that because my saintly  mother died by performing a charitable act, I'd be firmly opposed to any charitable  act. However it is because of what she did, when she did it, that made her a saint.

 7) Work your investments... first by having and keeping a good trustee. Even when  I was a young woman I was rich, though after Sherman swept through Atlanta  on his punitive, punishing march to the sea, it didn't seem so. However, my first  husband Charles Hamilton and my second, Frank Kennedy, were both wealthy,  until the war. Luckily I had the best trustee, Charlie's uncle. He moved heaven and  earth to preserve what I inherited. I hardly gave this a thought then; I'd advise you to  be more intelligent and informed.

 8) Listen to the "old goats". They're often lonely and firmly believe they are helping  when they deliver their jeremiads and admonitions. Dr. Mead, Atlanta's physician  of choice, was windy and dull but good hearted. I could have been kind. Melanie  was. But then Melanie Wilkes was.... (Editor's note. Here the manuscript seems  smudged as if a tear had fallen on it.)

 9) Don't worry about the hurtful criticisms and verbal brickbats thrown at you  by people who are so often jealous and envious of your success, whatever they  may say to the contrary. They aim to hurt, but can only hurt if you let them. Never,  ever respond in kind; as the Good Book says, gentle words turn away wrath.

 If I'd known this way back when, I would have treated India Wilkes with more  kindness. After all, she lost the love of her life in Charles Hamilton. She was  entitled to more than my irritation and impatience with her very presence.

 10)  Fight for love and loved ones. God knows, the world knows how I treated  the great love of my life, Rhett Butler; how I ignored him while pursuing the false  chimera of Ashley Wilkes. I learned the hard way that you must fight and fight  hard to keep the good people, the loving essential people in your life, for they  are the best people of all. Rhett, when you read this, come home to me. After  all tomorrow is another day and given good will and love, above all love, we  can find happiness and serenity with each other... well, at least happiness....

 A dedication

 The author dedicates this article, the first based on Scarlet O'Hara's honest,  timely and practical business management and life enhancement advice, to  three wonderful people, each of whom has contributed to the enthralling  ambiance and worldwide success of GWTW and Scarlet herself.

 These include score composer Max Steiner (1888-1971), the lyric genius  behind "Tara's Theme" and a host of Hollywood's grandest films. Ironically  this stupendous achievement failed to win him the Oscar; that went to  "The Wizard of Oz." Go now and listen again to Steiner's music, sublime,  soaring, note perfect.

 While you're at the search engine, listen to Itzhak Perlman's entrancing rendition,  pure magic. The Maestro (born 1945)  is ill now and needs our prayers. May they  be as heartfelt and beautiful as the genius he brings to music.

 As for my final dedication, it is to my beloved grammie, Victora Burgess Lauing  When I was 10 or 11 or so, she invited me, and just me, into the cool recesses  of the movie house in Downers Grove, Illinois. It was a place of dreams, excitement,  of high comedy and searing drama. During GWTW, she held my hand and  squeezed it when the drama was fiercest and most pronounced. I didn't understand  just why over 50 years ago, but I understand now.


About the Author Harvard-educated Dr. Jeffrey Lant is the author of over a dozen print books, several ebooks, and over one thousand online articles. Republished with author's permission by Ruthsella Corasol http://WorkingAtHome101.com.

Tuesday, October 16, 2012

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Thursday, May 24, 2012

Create hands-free income from your own home!

Yes! I have the solution - and it's oh, so easy. If you are looking for a way to earn affiliate income without having to sell to your friends and family, this is the cut and paste solution. This is the all-on-one system for anyone to pick up and start earning income in next to no time. No training needed, they provide everything you need to not only make hands-free, no-pressure sales up front, but a way for you to earn long term, month after month with no extra effort. I know it almost sounds too good to be true, but it really is working! Want more information? Come and visit my website, I got it for free: => http://ladyruth.cbpirateblog.com

How You Can Use Blogs To Generate More Website Traffic




When it comes to finding out about internet marketing, so it can be all summed up by saying that it is the job where you have to gain a lot customers to come and visit your page and be able to turn into potential and may be permanent clients.

It is not hard to do marketing on your own, since there are options for you like Wordpress, etc. All of these can be given the same theme as your site. Let people know about some important information and they will automatically be interested in your work.

Use your web address in almost every piece of writing that you do. Let people just click on the link and come to your page directly. Just make sure that the page is full of relevant things, not something else.

You may use questions about your business and then help the clients out by answering these queries for them.

What you will get through this is the fact that you will be able to get experience and over time, you will be more confident about your work, increasing your clientele too.

Talk to your clients and stay in touch with them for the best results. You will be able to help them in some way and hence gain their interest.

Get the trust build up of your customers, which will make them feel safe and make them become regular people coming back for more information and other stuff on your web page. Clients need trust to be able to go along with you in the long run.

Use all the possible options given to you by the blog sites and make sure that you are in reach of all the people coming to your site.



Ruthsella Corasol is the Owner of http://WorkingAtHome101.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Wednesday, May 16, 2012

Getting The Most Out Of Something FREE

Hi Here’s how you can get the most out of a program called Free Monthly Websites. Free Monthly Websites, in my opinion is one of those programs you either know what to do with or you don’t. I will now show you how you can get the most of it and why Free Monthly Websites is such great tool which can earn you an extra income stream to your business for a long time to come. 

The Three main categories we need to concentrate on here are: 1, Selling eBooks 2, Writing articles 3, Affiliate promotions When you first login and download your website follow the tutorials which is very easy to do and eventually get your website onto your webspace. You are presented with a very nice well designed Adsense website. What can you do with this free website? Well to be honest the free website has duplicate content so you can rule out getting to the top of the search engine rankings, the premier websites are a different kettle of fish all together but I will get to those in a moment. 
Take option 1 above ‘Selling eBooks’ if you sell eBooks especially PLR (private Label Content) conversions, you will find Free Monthly Websites have a rather large verity of websites that correspond with a lot of the PLR out there (if you are a premier member you get a bonus PLR eBook). All you need to do is upload your eBook to a convenient location on your webspace and place a few corresponding links inside your PLR eBook for example: I have a weight loss eBook and a small paragraph saying “there are 100’s ways to lose weight which can be found in various forms from Books to television to fitness programs bla bla bla” you could not take this small paragraph and insert your Free Monthly Websites website link in a prime location for instance “there are 100’s ways to lose weight which can be found in various forms from Books to television to fitness programs the best resource I found is at www.yourfreemonthlywebsites.com/fitness_website” Now imagine you done this to all your eBooks! Simply take a little time upload your Free Monthly Websites website to your webspace then reopen your PLR eBooks and insert the relevant hyperlink which corresponds to your website and there you have it. For about 2 hours work you have created an income stream for life. Now imagine you have 50 PLR eBooks doing the rounds on eBay or your blog. Your AdSense revenue is going to creep up and up until you are earning a very respectable income. It’s a simple case of wash rinse repeat. Option number 2 is even easier. I know most of you will at some point, or do write articles and submit them to relevant article directories. Well why not try writing an article about one of the subjects related to Free Monthly Websites? Upload your website to a location on your webspace, place the link in your article and there you have it, submit to article directories like:
 http://www.articledashboard.com/ http://www.articlebasement.com/ http://ezinearticles.com/ http://www.goarticles.com/ 
 And another income stream will start. The third option is a little different. Using your Free Monthly Websites affiliate link to promote the website and earn a potential 98.50 per referral. You can place your link in the websites provided for you and in the eBooks you sell and articles you write this can generate a missive earnings income of 98.50. So with your website up on your webspace and your eBook on eBay and your articles in the article directories, you will be well on your way to earning a nice income from a free resource. I mentioned earlier your Premier Members website. These are a fantastic resource and are worth every penny for the simple fact you receive a private label eBook and 20 articles with every Premier Membership website every month. Not only can you use the eBooks and articles in the ways I have explained, you can key word optimize your website for the search engines, change the content and make your sites as original as you like. In other words you have full edit rights. So if you imagine directing a visitor to your Premier Website via an eBook or article, they will find a fully edited site with offers and affiliate links promotions, and even an Aweber signup box (which you can integrate with a little HTML knowledge) which in turn will create more revenue and more subscribers for you. My recommendations are if you have a few hours to spare get started with this and you will soon see a Google AdSense income. If you use the Premier Websites, you can place affiliate banners, Clickbank affiliate links and Aweber signup box on your site as well as edit all your own content via an easy edit control panel.. If you are going to move into this business, I recommend you take the Full Premier Websites Access! Here's a link for you: Free Monthly Website Thank you for reading I hope you enjoyed my review. Regards, Ruthsella Corasol

Friday, May 11, 2012

Can Your Business Survive

Ralph Waldo Emerson said, "Build a better mousetrap, and the world will beat a path to your door." But when you're starting your own business, there's no guarantee that your "mousetrap" is going to survive, especially in today's fast-paced business world. Nearly half of all small businesses fail within the first two years of operation. The number one reason for business failure is inadequate planning. The second reason is under-capitalization. So before you mortgage your house, or go into debt financing your business, you need to know if your business is going to do more than survive -- you want to know if it's good enough to thrive! Here are three things successful businesses that have stayed in business for five years or longer have in common: 1. The idea. A successful business start-up always starts with an idea. Something that makes your business stand out from all the rest. So how do you know if you've got a good idea? You've probably got a good idea if you can answer yes to any of the following questions: Does your idea provide the solution to a significant problem for your target market? Does it satisfy a need or want? Does it create an opportunity? The most successful businesses either fix problems (either real or perceived), or they increase your customer's pleasure. They create a repeat need for a product or service among the target market. 2. The market. Your chances of survival are better if you can answer the following questions with a yes: Is there already a market for your product or service? (It's much easier to fill a need than trying to create an entirely new market.) Can your target market afford to buy your products or services? (If they can't afford it, it doesn't matter how great it is, you won't sell any!) Will your target market perceive your product or service as valuable? (If they want it, but don't think it's worth what you're selling it for, you won't make any sales.) 3. Your ability. Do you have the people, the resources and the knowledge to be able to consistently provide your products or services to your target market? Can you maintain a competitive advantage? Do you have enough manpower? Can you purchase the supplies and materials you need over the long run? Your first step always is to create a solid business plan. Your business plan is more than an essay on "Why I deserve to get funding for my idea" however. Don't spend all the time creating a business plan and then toss it in the bottom drawer of your desk. Your business plan should be a living, breathing roadmap that helps you make sure you're on course and reaching the goals that you set for your business. The second step to business survival is getting enough financing. Although the term "bootstrap entrepreneur" describes most small business owners, having enough capital to be able to keep your business afloat is vital to your survival. When you're creating your financial analysis of your business, make sure you're being realistic about costs and expenditures, so that you give yourself the cushion you need to succeed. If finding financing is a problem, either because you don't have enough credit or equity, or there are other problems, take the time to look into the resources that are available in your community. There are a wide variety of grants and loans (including microloans) for entrepreneurs, if you know where to look. Some great resources will be: -The Small Business Administration -Local Small Business Development Centers -Women's Organizations -Local University or Community College -Chamber of Commerce -SCORE (The Association for Retired Executives) -Nonprofit organizations that work on economic development in your area Use other successful business models as a guide. When you're getting started, look around. What businesses are successful? Why? What is it they're doing that is working? What attributes do you admire, and why? You stand a better chance of succeeding if you're modeling someone who is already successful. Find a mentor. Most entrepreneurs have great skills and abilities, but no one does everything well. You probably already know what your strengths and weaknesses are. (If not, there are many resources and tools that can help you figure it out!) Rather than ignoring your weaknesses, find a mentor who can help you either build your skills in your weaker areas, or offer advice for getting what you need. If you take the time to plan to succeed, you could be creating a legacy that will be enjoyed by future generations, and that other entrepreneurs will look at as a model for building their own businesses. Ruthsella Corasol is the Owner of http://WorkingAtHome101.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.