The 7 numbers that ensure business sales, profits, and wealth. I'll tell youthe secret... but I bet you won't use it! Yet you SAY you want to make money. Pshaw!

by Dr. Jeffrey Lant.
 Author's program note. It's far too early in the morning for me to be up and  at 'em like I am. But I'm on a rescue mission, yeah, a real Florence Nightingale.  I'm about nothing less than saving your bacon by sharing -- and in every particular -- one absolutely crucial piece of advice; advice that spells the difference between  just getting by in your business, profits scarce and spotty and making M-O-N-E-Y!

 Let me ask you a question, and ask it in all seriousness. Do you REALLY want  a business that makes you money EVERY SINGLE DAY? I know you. At this point  in the drama, you're going to tell me -- because you might actually believe -- that  you are doing every single thing  you can do to get people to call you. And because  you believe this and actually believe that you are already doing it, that you don't  need to do another thing.

 I'm here to tell you different, and the extent to which you "get" what I'm revealing  here is the extent to which you make money.

 Let's start by looking at the marketing documents you've got now for therein lies  the problem... AND the solution.

 You want customers... but you aren't doing everything on Earth to get them to  call you... amazing!

 It's time to take a good close look at the marketing documents you are using  right now.

 Unless you have good counter tops with plenty of clear space at the ready, it's time  to put the ol' kitchen table to work  -- again; the venerated place from which you may  have launched the business you planned to be a glory to the world, an ever growing  financial cornucopia for your old age. Just sitting at this table again, the dreams of  Auld Lang Syne rising ineluctably to the surface, may be a jolt, especially if the big  dreams of yesterday have generated nothing more than the puny results of today.  Let's take a look...

 It's time to drag out every single marketing document you're using, developing, or  planning to use. It's time you put each one under a microscope and take a real good  look-see at precisely what marketing you're doing... not merely what you think you're  doing. Be prepared for the shock of your life. Get a good strong chair and the smelling  salts you're sure to need... and maybe a friend or two or three with palmetto fans and  balm for your ego, about to be severely bruised. Ready? Then let's get going on  your hunting and gathering expedition.

 List every single form of marketing you are currently using offline... and on; that is  brochures, Yellow Pages ads, anything you mail, package stuffers, match book covers,  media releases, catalogs, articles and books, messages on envelopes... get the  picture? This phase of Operation Profit is going to take a while because you have  never, ever done this;  thereby depriving you of seeing -- in one place -- every single  thing you are using and PAYING FOR to generate more business and generate it NOW.

 Look closely, breathe deeply.

 The first thing to consider after you've artfully arranged every single marketing document  you're using in front of you is this sobering thought: you have spent a ton of money on  this stuff. But is it working; is it, that is, making you money? At this crucial moment in  your affaires, you cannot afford to THINK. Instead, you must KNOW. You must be  stern, unyielding, absolutely 100% focused on what you're spending... and what you're  getting; an accounting which will very likely make you most glum and chagrined indeed.  That's a shame... but you cannot advance without this critical analysis. You cannot  afford to be a sissy now, and that's a fact.

 The close scrutiny that can  pay off big time IF you learn from it and make all the  necessary changes -- FAST!

 First, does every single marketing communication include your name, address,  email address, URL, AND phone number? Remember this: your marketing  communications are only as good, as useful, and as remunerative as they should  be IF and ONLY IF they contain COMPLETE follow-up details. If they don't, then  you won't get the #1 thing you want: BUSINESS.

 But merely including this crucial information isn't enough, not by a long shot. Rather,  you must give your prospects a reason to CALL YOU RIGHT NOW, not a day from  now, not an hour from now but RIGHT THIS MINUTE. And for this to happen, you  must give your prospects a reason to call NOW, immediately, at once, no  excuses  whatsoever, no excuses at all.

 Have you provided this absolutely essential sine qua non of successful business,  or have you rather presumed that your customers would know what to do and do it,  thereby placing the burden for action on the customer, rather than where it must be:  ON YOU!

 Now for the meat and potatoes of what makes you, yes YOU, such a rotten  marketer: You haven't MOTIVATED and ASKED the prospect to call you. You  haven't  given her a reason to call you NOW! Instead you sat back confident, obstinate,  stubborn in your blind smug assurance that THEY should call YOU without a reason,  an offer, even an invitation; celestial know-it-all that you are instead of doing what is  necessary, what is mandatory to get these all-important beings, the fountain of wealth  to call you NOW, this very minute.

 Look at the panoply of marketing communications before you, the communications  on which you're betting the ranch. Does any one, even a single one, open with  an offer, any benefit at all, for picking up the phone AT ONCE so that you can use  your magic to make them better off and make yourself more money? Even a single  one?

 The plain, honest and horrifying truth is that you are sending out thousands, hundreds  of thousand and over your business career, MILLIONS of marketing communications  that aren't delivering the customers you must have to get rich. And it's all your fault...

 No call to action. No benefit to call about. No business. No wonder!

 Here's what you need to do... so that motivated prospects call you... 24/7/365,  a wide world of prospects, clambering for the benefits that you, YOU, can deliver,  you lucky dog.

 Brainstorm motivating language, test, re-write, test again, then dance 'cause. cuz',  you are (finally) doing it right.

 Try this: "FREE consultation ($150 value). Expert shows you how to make money  online.  24/7 NOW! Profit today!"

 Now the acid test. Does even one of your marketing communications open  with an offer like this? No? Not even one? Well, then, what you're saying is  this, "I want your business. I want your money. But I'll do as little as possible  to get it." Wow, what a charmer you are, you are, what a wonderful charmer  you are --  not! Under the circumstances, with you doing so little to get your  prospects to respond, it is hardly surprising that they don't.

 Cut your throat, or cut your losses and PROFIT. Your choice.

 Having read this article, you now have two choices. Continue along the road  you're now on, the road featuring maximum hubris with minimal results. Or  the straight and sure highway to profits, more profits, and predictable wealth.  You'll tell me, of course, you'll take remunerative option 2, but we both know  you, don't we? You'll say you'll do better; you'll actually mean it, for a day or  two. Then back to the same ol' same ol', doing more of what has returned so  little.

 But at least one of you will heed my strict and certain admonitions, and you'll  get rich, really rich. Thus for you I have that indefatigable energy machine, James  Brown and his anthem for people who love money and, with my help, are well  on their way to getting it.... "I Feel Good."

 Find it in any search engine now (recorded 1965) . Play it loud and proud....

 "Whoa-oa-oa. I feel good, I knew that I would, now.  I feel good, I knew that I would, now  So good, so good, I got you."

 And that, cuz', is nothing but the glorious truth. Yeah!

About the Author

Harvard-educated Dr. Jeffrey Lant is the author of over a dozen print books, several ebooks and over one thousand articles on a variety of topics. Republished with author's permission by Ruthsella Corasol http://WorkingAtHome101.com

A multi-millionaire reveals the secret to making money at home... and bets youwon't do it. Let's see if you really want to get rich.

by  Dr. Jeffrey Lant.

Author's program note. Money. You need it. Can't do without it.  Say you're in business to get it. But I don't believe you...  so I'm going to reveal the secret right here, right now...in unmistakably clear language, so simple a child could"get it"... It's the formula you've waited a lifetime to hear, not least because you'll realize from the first word you read it's the God's honest truth. Yet you'll find a whole pocketful of "reasons" why you can't possibly do this... now...or ever.

Even so you'll continue to tell everyone who is daft enough to listen that you're working hard to make your business a success; you'll probably even manage to convince yourself. But in your heart of hearts you'll know you were given the great secret to success... and just won't do it.

This article, so timely, so true, so right on the money requires a tune that creates just the right atmosphere. I've chosen "Manana" with its cynically rics that summarize your approach to your "business".

"The faucet she is dripping and the fence she's falling down My pocket needs some money so I can't go into town My brother isn't working and my sister doesn't care The car she needs a motor so I can't go anywhere."

And then the famous refrain "Manana. Manana. Manana is soon enough for me." Go find this tune in any search engine. Dean Martin's version is excellent,but you can't beat the 1947 version by Miss Peggy Lee. She was after all the composer(along with Dave Barbour). It is pure acid... and since she's singing about you,you'll be sure to feel the bite.

"Never trust a man who isn't a millionaire by 30." Herbert Hoover, the first millionaire to be President of the United States.

Let me tell you something about rich people, particularly self-made rich people. They will evaluate you by how successful you are. Why? Not just because they are plutocratic snobs (though some certainly are) but because they know what it takes to make money... and they know that if you're not rich (or well on the way) you probably don't have what it takes. Like it or not, fair or not, whether the world should be this way or not, none of this matters.To impress the wealthy you must be wealthy because that indicates you're someone worth knowing, someone who knows the secret to making money whenever you like. If this depresses or disheartens you, GET OVER IT. And get down to doing the needful.

Look at your marketing documents. Could they make anyone jump up, grab the phone and call you?

Right this minute you probably see your phone. It may be a land line; it may be a cell phone. What kind of phone doesn't matter. But what DOES matter is that it's right in front of you... and it isn't ringing off the hook. That's the problem we're going to do something about.

There will always be money... money is the easiest thing in the world to get...If...

Consider this: when all the air is toxic; when all the water is polluted... when one animal species after another is wiped out and gone forever, there will still be plenty of money. That's because money is man made. We can create as much as we want. The question, therefore, is do you know how to get more, far, far more than your share?The answer is to be found in your current ads, brochures, websites, in any marketing communications at all.

Have you asked your customer to pick up the phone and call you now... and have you made this invitation right at the top of your document, as sharply, as clearly, as motivating as possible?

Chances are you probably haven't, because (if truth be told) you don't run this kind of client-centered business... and don't want to... because this means work and work isn't what you had in mind:

"The window she is broken and the rain is comin' in If someone doesn't fix it I'll be soaking to my skin But if we wait a day or two the rain may go away And we don't need a window on such a lovely day."

By now, you may be writhing, seething with indignation and anger. You are thinking... you are saying out loud, "I am not the wastrel Dr. Lant says. He's got me all wrong. I know the importance of work to ensure success. I know it... and I'll do it. Just tell me precisely what to do, and I'll do it... so help me!"

Very well. You asked for it, and I shall oblige.

1) Gather every marketing document. What I am telling you will alterevery one.

2) Look at how you start the copy for each document. Is there an IMMEDIATE call to action? In other words, have you opened with the most important thing,the thing that gets your reader to CALL YOU NOW?

3) Does your opening look like this?

Call  now for your FREE CONSULTATION. I am standing by to help you right  now 24/7/365.

Pick up the phone RIGHT NOW and find out how you can profit online STARTING TODAY.

Ask for me (your name). I am ready to talk to you NOW.

(Include your complete phone number with country code and area code.Remember, you want an international clientele and this means making it easy for these people to connect with you.)

Now the hard part. Living it!

Having made the call to action, will you be ready when the customer responds?

1) Will you take the call, on the very first ring, night and day, regular week-day or week-end or holiday? Or will you kill the entire process by forcing the customer to leave a message, which you'll respond to "as soon as it's convenient for me"?

2) If you are forced by circumstances to make the customer leave a message, will you return the call within the hour, thereby indicating how client-centered and efficient you are? Or will you offend the customer and destroy the chance for a remunerative relationship by delaying your response for spurious""reasons"?

3) Will you send all necessary materials to the customer at once,preferably by e-mail, always asking for customer receipt confirmation? Or will you make that all important customer wait... wait.... your chance for a sale wilting?

4) Will you ask for the sale as soon as possible, making sure the"ask" is not forced, not rushed, not premature but made at precisely the right time? Or will you make the customer tell you he wants to proceed, thereby saving you the bother ---but probably costing you the sale?

5) And finally, will you follow up at once? Not a week or two later?Follow up is crucial to closing deals and making more. And you must do it at once... not manana.  

You'll SAY you'll do this, all of it, but who are you trying to kid?Manana has been good enough for you your entire life...

"My mother's always working, she's working very hard But every time she looks for me I'm sleeping in the yard My mother thinks I'm lazy and maybe she is right I'll go to work manana but I gotta sleep tonight."

Oh, yes, manana has been good enough for you!

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today. Republished with author's permission by Ruthsella Corasol http://WorkingAtHome101.com